Herb Chen, CPFA®

Providing customized services for discerning clients

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Chen Wealth Services Herb Chen, CPFA®
St. Petersburg, FL

Serving Clients Nationwide

Providing customized services for discerning clients

Areas of Focus

  • Employee Benefits
  • Estate Planning
  • Financial Life Planning
  • Investment Management
  • Owning a Business
  • Retirement Planning
  • Taxes

About Herb Chen, CPFA®

Hi, I'm Herb Chen. I have been in the financial services industry for over 30 years.

I’m deeply passionate about investing, building strong relationships, and helping clients plan for retirement with clarity and confidence. My focus is on developing strategic asset allocation strategies, investing in individual stocks and bonds, and leveraging top-tier managers to create customized, tax-efficient portfolios tailored to each client’s needs. I truly enjoy discussing the markets and working side by side with clients to design and refine their retirement plans.

I work closely with young professionals, medical professionals, attorneys, business owners, and retirees.

Before founding Chen Wealth Services, I held senior leadership roles while maintaining a strong focus on client relationships. I served as Senior and Lead Financial Advisor at Raymond James and Merrill Lynch, as well as Family Office Director, Fund Manager, and Investment Manager at Huntington Bank. I was Managing Director of Sterling Family Office, a subsidiary of National City Bank, and Senior Investment Officer for the Private Client Group at National City Bank. Earlier in my career, I worked in New York City with Citigroup, JP Morgan, SG Cowen, and PricewaterhouseCoopers.

I earned my B.S. in Finance and Information Systems from Carnegie Mellon University and my MBA in Finance, Information Systems, and Management from NYU Stern School of Business. I also hold the CPFA® designation.

I currently serve on the Development Board of Riverside Hospital and the Asian Festival Board, and I previously served as a trustee for the Columbus Association for the Performing Arts (CAPA).

Outside of work, I enjoy golfing, the arts, traveling, and experiencing different cultures.

Professional Designations

  • Certified Plan Fiduciary Advisor (CPFA)

Primary Location

175 1st Street S, Unit 406, St. Petersburg, FL 33701

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above and complete the brief form to get in touch. We’ll start by answering any questions you may have about our services or your situation. I look forward to speaking with you.

Offers Investment Management

Yes

About Chen Wealth Services

At Chen Wealth Services, we are an independent, full-service financial advisory practice focused on providing thoughtful portfolio management and personalized financial planning. We believe in tax-conscious investing and take the time to consult with you before recommending hand-selected strategies designed to help you pursue your financial goals. Our fiduciary commitment means we always put your best interests first.

Our priority is understanding your unique circumstances and creating a distinctive financial plan that provides a roadmap for your financial journey.

Our services are comprehensive and tailored to meet you wherever you are in life. Whether you’re focused on retirement readiness, planning for education expenses, managing wealth for your family, or addressing business-related financial goals, we work with you to develop strategies that support your objectives and adapt as your life evolves.

We offer an array of investment planning and financial guidance services, including customized investment strategies, portfolio management, retirement planning, fiduciary corporate retirement plan consulting, estate and legacy considerations, and more, all designed to serve your long-term financial success.

Our advice is grounded in careful analysis and a client-centered process. We listen first, assess your goals and risk tolerance, craft tailored recommendations, and stay actively engaged to help ensure your plan remains aligned with your evolving needs.

We serve a diverse group of clients, from individuals and families to business owners and healthcare professionals, recognizing that each client has distinct goals and challenges. We’re committed to providing personal financial guidance and support that helps you pursue clarity, confidence, and peace of mind with your financial future.

Our mission is to partner with you through every stage of life, helping you preserve and manage your wealth, plan for retirement, and confidently pursue the financial future you envision.

Education

NYU Stern School of Business, MBA, Finance, Information Systems, Management | Carnegie Mellon University, BS, Finance and Information Systems

Hobbies and Interests

  • Family
  • Golf
  • Traveling

Who We Serve

  • Attorneys
  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Dual Income Family
  • Families
  • Gen X
  • Healthcare Professionals
  • Intergenerational Families
  • Living in Retirement
  • Physicians
  • Young Families

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Get answers to frequently asked questions regarding the services offered by Herb Chen, CPFA® View Disclosures

FAQs

What services do you offer for business owners?
We can help create a custom financial plan that is designed to address all your interwoven objectives, supporting your business and personal needs. Whether you want help with cash flow and tax efficiency or retirement and estate planning, we can be your guide. We can walk you through every step of owning a business – and lend our expertise. Learn More
How do you work with healthcare professionals?
As a healthcare professional, you’ll need personal and professional financial guidance as you build and grow your career. You’ve worked hard to care for others, as have we. We understand your unique needs to protect against liabilities and other risks; preserve your assets from excessive taxes; mitigate the effects of healthcare cutbacks; manage education debt and, finally, pursue financial independence. We help by creating a wealth management plan that is designed to address every important aspect of your practice and personal life. Learn More

FAQ Disclosures

Services are provided under the name Chen Wealth Services, an operating name used by some investment adviser representatives (IARs) of OneSeven. OneSeven is a registered investment adviser with the U.S. Securities and Exchange Commission (SEC). Registration with the SEC does not imply a certain level of skill or training. All titles listed for individuals associated with Chen Wealth Services represent the individual’s role with Chen Wealth Services, and not their role with OneSeven. Please visit our website www.WeAreOneSeven.com for important disclosures.